For B Corporations (B Corps), whose very identity is rooted in balancing purpose and profit, reducing plastic isn’t just a nice-to-have, it’s essential. Tackling the plastic waste crisis directly aligns with the environmental and social commitments that are core to any B Corp’s mission. If your business values environmental stewardship, reducing plastic waste is a powerful way to translate that mission into action.
The Global Plastic Problem: A Growing Crisis
Plastic waste is overwhelming our planet. By 2050, it’s estimated that there will be more plastic in the ocean than fish, by weight. Currently, only 9% of plastic is recycled globally, with the other 91% ending up in landfills, oceans, and even as microplastics in our food chain. The environmental damage caused by plastic production and disposal is significant, contributing not only to pollution but also to the climate crisis, as 99% of plastics are derived from fossil fuels.
B Corps have a unique responsibility to lead the charge in addressing this issue. The B Corp framework emphasises balancing profit with purpose and considering impacts on workers, communities, and the environment. Thus, reducing plastic waste aligns with the very essence of what it means to be a B Corp.
Drowning in Plastic: The Effects on Ocean Life
Plastic waste has a devastating effect on marine life, causing harm through ingestion, entanglement, and habitat disruption. Studies show that 90% of seabirds have plastic in their stomachs, mistaking small plastic fragments for fish or plankton. Ingesting plastic can cause blockages in the digestive system, leading to starvation or malnutrition. Additionally, plastics can carry toxins that leach into marine organisms, entering the food chain and affecting not just marine life but also humans who consume seafood.
Animals frequently become entangled in plastic waste, such as fishing nets, plastic bags, and six-pack rings, which restricts movement, impairs feeding, and can lead to injury or death. For example, marine mammals like seals and dolphins are at high risk of getting caught in discarded fishing gear, potentially causing drowning or severe wounds.
By cutting down on plastic waste, B Corps can directly contribute to the health of marine ecosystems, protecting both wildlife and the communities that depend on these habitats. Reducing plastic is essential for protecting the planet and its fragile ecosystems.
The Advantages of Becoming Plastic Neutral
For B Corps, addressing plastic waste isn’t just about following trends; it’s about deeply aligning business operations with the values that drive certification. Here are some key advantages of becoming plastic neutral:
Making B-Corp Recertification Easier
The B Corp certification involves a points-based assessment system where companies earn points for various environmental and social initiatives. Reducing plastic waste can significantly contribute to a company’s environmental impact score, making recertification easier. B Corps that actively reduce and offset plastic waste earn points under the “Environment” section, particularly in areas concerning waste management, supply chain sustainability, and resource conservation. Achieving plastic neutrality through strategic reduction and offsetting not only improves a company’s score but also demonstrates a proactive commitment to tackling the plastic crisis.
Enhancing Brand Reputation
Consumers today are more eco-conscious than ever. A recent study showed that 80% of consumers expect companies to play an active role in reducing their environmental impact. By reducing plastic use, B Corps can enhance their brand’s reputation, showing customers that they are committed to sustainability and the planet’s long-term health. This creates a tangible connection between values and operations, fostering trust and loyalty among the customer base.
Cost Savings in the Long RunSwitching from plastic to sustainable alternatives might seem like a large investment initially, but it can lead to significant savings over time. With growing governmental regulations and taxes on plastic production, B Corps that reduce their reliance on plastic can avoid future compliance costs and penalties. Additionally, more efficient, waste-conscious supply chains can lower operating expenses in the long term.
Future-Proofing Your Business
As Extended Producer Responsibility (EPR) systems strengthen and global policies shift toward sustainability, businesses that lead in environmental innovation will be better positioned for the future. Governments worldwide are introducing stricter regulations on plastic production and use. By reducing plastic waste now, B Corps can stay ahead of these changes, ensuring smoother operations and compliance in the future.
How Plastic Collective Can Help Your B Corp
At Plastic Collective, we understand that reducing plastic use requires more than just a commitment; it demands practical solutions and expert guidance. We provide support to B Corps and other purpose driven businesses through innovative tools, education, and measurable impact initiatives.
Becoming a Plastic Neutral Brand through Plastic Credits
The simplest and most immediate solution for businesses is to offset their plastic footprint using plastic credits. This approach allows companies to make claims on their products, like “This body wash removes 1KG of plastic from the environment,” to signify a meaningful impact. For those aiming higher, becoming a fully plastic net-zero business or even a business that removes more plastic than it produces, is achievable through this system.
This process involves purchasing credits to fund plastic collection and recycling projects in communities, such as those in Ghana and Indonesia. By supporting these initiatives, companies can offset their plastic usage while contributing to economic and environmental benefits in regions heavily impacted by plastic waste.
Comprehensive Plastic Audits
We offer plastic audits to help businesses understand their current plastic footprint. By analysing supply chains and operational processes, we identify areas where plastic use can be reduced or replaced with sustainable alternatives. This allows businesses to make informed decisions on where to focus their efforts for maximum environmental impact in the long term.
Tailored Solutions for Plastic Reduction
Every business is different, and there’s no one-size-fits-all solution to reducing plastic. Our experts work with each company to create custom strategies—whether that involves switching to biodegradable packaging, developing closed-loop systems, or engaging customers in plastic-free initiatives. By aligning recommendations with each business’s unique needs, we ensure a smooth transition to sustainability.
Impact Reporting and Certification Support
Transparency is key for B Corps. We provide detailed reporting on plastic reduction progress through our Plastic Collective Certifications, allowing companies to measure their impact and communicate it effectively to customers. This helps B Corps showcase their commitment to plastic neutrality and strengthen their reputation for environmental stewardship.
Aligning Your Values with Meaningful Action: Becoming a Better B-Corp
By addressing plastic waste, your B Corp can lead by example, foster deeper connections with your stakeholders, and help create a cleaner, more sustainable world for future generations. At Plastic Collective, we’re dedicated to supporting businesses that want to take tangible steps toward a plastic-free future.
Ready to reduce your plastic footprint? Partner with Plastic Collective today and join a global movement of businesses committed to creating a plastic-free future. Together, we can make a lasting impact on the environment and inspire others to follow in our footsteps.
