Soulfresh: A Champion for Sustainability in the Food and Beverage Industry
Soulfresh, the innovative brand behind Lo Bros Kombucha, has always stood out for its commitment to bettering the planet. But when it came to addressing their plastic footprint, they knew they needed to take bold, measurable action. That’s where their partnership with Plastic Collective came in, helping them lead the charge in reducing plastic waste while empowering vulnerable communities.
Through this collaboration, Soulfresh achieved 100% Net Zero Plastic Collected, ensuring that the equivalent of their entire plastic output is removed from the environment and prevented from entering oceans and ecosystems.
The Net Zero Plastic Collected Badge
Soulfresh’s funding of verified recovery programs has earned them the prestigious Net Zero Plastic Collected badge, a mark of environmental responsibility and leadership in the food and beverage sector.
This achievement aligns with Soulfresh’s vision of creating a more sustainable future, showcasing their dedication to measurable action over empty promises.
This badge isn’t just a marketing tool, it’s Verra-verified proof that Soulfresh is leading the way in corporate sustainability!
Lo Bros (Soulfresh) x Plastic Collective
Partnering with SEArcular by Greencore: The Impact
Soulfresh’s efforts are powered by their collaboration with Plastic Collective’s SEArcular by Greencore project in Java, Indonesia. This initiative focuses on recovering ocean-bound plastics while supporting local waste pickers with fair wages, safe working conditions, and access to education.
Key achievements of this partnership include:
- 25.7 tons of plastic waste offset, equivalent to Soulfresh’s annual plastic footprint.
- Empowering communities through sustainable livelihoods and training programs.
- Reducing marine pollution in one of the world’s most vulnerable ecosystems.
By offsetting their plastic usage, Soulfresh is not only meeting their sustainability goals but also contributing to the broader principles of a circular economy.
The collected waste is transported to SEArcular by Greencore’s collection centres and warehouses for aggregation and sorting.
Wastepickers in Java Indonesia collecting ocean bound waste.
Verra-Verified: Why This Matters
With so many brands making sustainability claims, it’s crucial to back them up with global standards. That’s why Plastic Collective follows Verra’s Plastic Waste Reduction Standard (Plastic Program) a world-leading certification ensuring all plastic offsets are legitimate, traceable, and making a real environmental impact.
As a Verra-certified partner, Plastic Collective guarantees that every plastic recovery project we fund meets rigorous standards, ensuring transparent and measurable results. When Soulfresh offsets 25.7 tons of plastic waste, it’s verified, accounted for, and making a direct impact.
Setting the Standard for the Food & Beverage Industry
The global food and beverage industry is a major contributor to plastic pollution, and brands like Soulfresh are paving the way for real change. Their partnership with Plastic Collective demonstrates how businesses can take responsibility for their environmental impact while fostering meaningful change in communities most affected by plastic waste.
Soulfresh is proving that sustainability isn’t just a buzzword, it’s a commitment to creating a healthier planet for future generations.
What’s Next for Your Brand?
If Soulfresh’s story inspires you, it’s time to take action. Partner with Plastic Collective to measure, reduce, and offset your plastic footprint. Start your journey today and make an enquiry to get in contact (It only takes 2 mins to fill out).
